Our call to action

GIVE THEM HOPE.
BE THEIR HERO.

 

How to Help

Raise Awareness:

Promote via social media.

• Download ready-made sample posts for use on your own social media channels.
• Share additional sample posts that focus on patient families, research updates, doctor profiles and more!

• Additional Key Messaging:
  • September is Childhood Cancer Awareness Month. Give Them Hope. Be Their Hero. Visit: www.hopeandheroes.org
  • Columbia University Medical Center is the tri-state area’s #1 ranked pediatric cancer program. Help raise awareness and support for local children and their families. www.hopeandheroes.org
  • Use our hashtags: #BEAHERO #HOPEANDHEROES
• Blog Post: Be Their Hero
• Blog Post: Kids First, Patients Second
• Blog Post: Innovate Research to Transform Patient Care

Key Messaging to Promote in your Communications.

• WHY IS IT SO CRITICAL?
  • More than 15,000 children are diagnosed with cancer each year in the U.S.

  • One in four will not survive

  • Yet, pediatric cancer research receives only 4% of all cancer-related funding

• We are proud to support Hope & Heroes in helping local children and their families in their fight against cancer. Join us. www.hopeandheroes.org
• September is Childhood Cancer Awareness Month. Join us in helping local children and their families in their fight against cancer. Give Them Hope. Be Their Hero. www.hopeandheroes.org
• Click here for a downloadable letter for companies to send to their vendors/business associates asking them to join them in support of Hope & Heroes.
• Click here for a downloadable letter for individuals to send to their friends, family, neighbors asking them to join them in support of Hope & Heroes.
• Cut & paste these ready-to-use social media posts for your company customization.

Download our high definition campaign logo for use on signage, online and in-store materials. Click here for logo >

Download these ready-to-use images for use with social media posts. Select a photo, right click and select “save image as.”

Raise Support: 

Give Them Hope. Be Their Hero. Tri-state area businesses can HELP to raise critical support in the fight against pediatric cancer in a number of ways.
 

RAISE AWARENESS

• Feature Hope & Heroes logo on social media channels and website. (click here for logo)
• Promote Hope & Heroes children and family stories.
  • Patient Story:  
  • Patient Story:  
  • Patient Story:  
  • Patient Story:  

ENGAGE EMPLOYEES

• Develop a September Workplace Giving Campaign.
• Provide employee donation match.
• Host employee fundraising days – click here for lots of ideas!

ENGAGE CUSTOMERS

• Highlight Hope & Heroes September initiative at retail locations.
• Create opportunities for customers to donate.
  • Ask customers to add a donation to their bill.
  • Make a donation when consumers purchase a specific product.
  • Make a donation for social media activity, for example, $1 for every Facebook like or retweet.

Click here to SEE HOW FAR YOUR MONEY TRULY GOES.

OUR PARTNERS:

Need Help? Contact us at hope@hopeandheroes.org